Combine the red food color with your cream in a small bowl. Whisk to combine and set aside.
Cream together the butter and sugar until fluffy. Add the eggs and vanilla. Stir until fully combined. Mix in the food coloring.
Stir in the flour and baking powder until your dough forms. Refrigerate 2 hours or up to overnight.
Preheat your oven to 350 degrees.
Roll your dough out to 1/4 inch thickness. Cut into your favorite shape. Bake 12 minutes or until the edges just slightly brown.